Getting Started, How to Use this Playbook

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Weekly Team Meeting Space

Company Info

Executive Dashboard

Important Notes & Events

Strategies

Strategies & Tools

Growth Experiment Board

Channels

Inbound

Paid Advertising

Funnels

1. Waitlist

2. Call Funnels

3. YSL → Omni

4. Others

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Go-To-Market Planning

Portals of Omnisciencent (3 Eyes)

Be 95% Sure You’re Going into the Right Market: 25 calls → 10 offers

Know How Much Money to Expect from that Market (Set Your Growth Goal)

Steal Marketshare from the Other Guys (Competitive Analysis)

Portal 2: Positioning and messaging

Become the Obvious Choice (Positioning)

Know Who it is So You Use the Right Words (Target Market)

Play to Your Strengths to Reduce Risk (SWOT Analysis)

Don’t Leave Money on the Table, Charge Correctly (Pricing)

Step three: Define the customer journey and the path to purchase

Build a Funnel that Never Dies (Lifecycle Stages)

Highly Convert Leads into Paying Users (User Onboarding)

Get X-Ray Vision Into Your Progress (Tracking & Analytics)

How Can I improve this template?

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