<aside> <img src="/icons/info-alternate_yellow.svg" alt="/icons/info-alternate_yellow.svg" width="40px" /> Inbound Content Marketing is at the core of what we suggest B2B SaaS businesses focus on for growth. Although it can take three to six months for results, this type of growth offers significantly lower Cost of Acquisition (CAC), is easily sustained and easy to get started with.
Inbound marketing at its simplest, is simply the publication of blog posts, on your own website. A good campaign will not just talk about your own product or business, but will actually provide valuable information to your user and make their life better. Layering on clustered articles centered around a single theme, solid keyword research and a digital give-away for lead generation, your inbound growth should be your first focus in any go-to-market effort.
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A Pillar Campaign is an inbound campaign centered on a theme with a lead generation sequence. The last article in this campaign is called the Pillar Page, which is a summary of every article already published, with internal links, and then turned into a digital asset. Here is the structure of a 3-month Pillar Campaign:
Read more here:
What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
<aside> <img src="/icons/light-bulb_yellow.svg" alt="/icons/light-bulb_yellow.svg" width="40px" /> Before you start writing, you need to determine the “voice” of your brand. This will improve the quality of the article written as well as allow multiple writers to contribute without loosing consistency.
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Define your brand’s “Voice” here:
Brand Voice Guidelines - Make a copy to Use
Paste a link to your content calendar here. Use our template to get started:
Content Calendar Template - Copy to Use
Inturact has a team strategists, SEO experts, writers, editors and designers who spend all day driving organic traffic through the roof for our clients.
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