<aside> <img src="/icons/info-alternate_yellow.svg" alt="/icons/info-alternate_yellow.svg" width="40px" /> "Positioning products is a lot like the context setting in the opening of a movie.” - April Dunford

Good positioning takes into account:

1. The customer's POV on the problem you solve and any alternative ways it can be solved
2. The ways you are uniquely different from those alternatives
3. Characteristics of your best customer
4. The best market context that makes your unique value obvious to those best customers

If you answer, Yes, to any of the following questions, you have a positioning problem:

• Do your current customers love you, but new prospects can't figure out what you're selling?
• Does your company have a long sales cycle and low close rates, and you're losing out to competition at the last minute?
• Do you have high churn rates right after purchase, even with strong onboarding?
• Do customers complain that your prices are too high or frequently ask for discounts? </aside>

Step 1: Run a Week-Long Positioning Workshop

<aside> <img src="/icons/key_yellow.svg" alt="/icons/key_yellow.svg" width="40px" /> Grab this 10-step Miro Template to get your product positioning just right. It will help you generate a research-backed Canvas which is sharable with the whole organization.

Miroverse

</aside>

Step 2: Paste Your Positioning Canvas Below:

Paste your version of the canvas below*:*

Value Proposition

<aside> <img src="/icons/info-alternate_yellow.svg" alt="/icons/info-alternate_yellow.svg" width="40px" /> A great way to figure out how to talk about your solution in a compelling way is to map your user’s jobs and outcomes directly to your products features and benefits. Again, before embarking on the next exercises, be sure you have done your market research and you know what the target job is and the top unmet needs your users might have.

</aside>

Paste your value proposition canvas and value proposition statement here once you complete the following 2 exercises.

Step 1: Value Proposition Canvas

Step 2: Rank Your Features Based on Value

Hire Inturact to Help You Find the Perfect Positioning

We’ve taken countless B2B SaaS companies through these workshops. Our clients tell us how helpful it is to have someone from the outside ask just the right questions.