<aside> <img src="/icons/info-alternate_yellow.svg" alt="/icons/info-alternate_yellow.svg" width="40px" /> In order to go to market effectively, each onboarding experience needs to be optimized from the experience of the user. You can have great marketing, but if people don’t start the trial, or achieve their “first strike”, (think bowling, not baseball) you won’t grow.

Onboarding isn’t just signing up for your product. There’s an onboarding experience unique to each stage in the SaaS journey. For example:

• Acquisition Onboarding = Sign up and create an account
• Activation Onboarding = Achieve the first strike, or moment of first value, “Onboarded”
• Revenue Onboarding = Upgrade to paid
• Retention Onboarding = Events in the app that lead to habit formation

Use the onboarding teardown template here to find out what you can do to fix any issues with your current onboarding and increase the chances of success. Paste your version of your new onboarding flow below:

Joshua Waldman's Onboarding teardown and email flow template | Miroverse

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Example:

<aside> <img src="/icons/warning_yellow.svg" alt="/icons/warning_yellow.svg" width="40px" /> Note that each “Job to be Done” or reason a user hires your product, will need it’s own onboarding flow.

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Then map the communication flow like this

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