Step 1: Understand B2B SaaS Tracking

First, read about the Four Key Types of Tracking for B2B SaaS:

The 4 Key Types of Tracking for B2B SaaS Growth

Step 2: Define Your Customer Journey Metrics

Next, define your customer journey metrics you will use to determine success. Here’s a nifty online wizard you should use with your growth team:

InnerTrends: Customer Journey Metrics Wizard

Past your Customer Journey Metrics link here

Step 3: Build Your Tracking

Build your Scorecard

Team Scorecard Template - Copy to Use

And Executive dashboards:

#1 Business Analytics Platform & KPI Dashboards | Databox

If you are using HubSpot, set up your reports and link to them here with your goals.

You Don’t Have to Be the Bad Guy to Get Some Accountability

Bringing in a 3rd party to build you user journey, product tracking and team scorecard can take a whole lot of stress off your plate.