🛑 Stop, Don’t Skip Steps!

Before moving forward, please make sure you’ve completed the following:

• [ ] Actual market or user research with data and an analysis of that data in the Jobs to be Done framework
• [ ] You have a target Job identified, ranked Outcomes or Unmet needs, & Circumstances
• [ ] You know your competition and how you are positioned against them
• [ ] You have a positioning canvas completed and validated with stakeholders
• [ ] You’ve defined your user’s journey based on the target Job
• [ ] You have goals and metrics in place to track your business progress as well as your users actions inside the product

Ok, done with all that? Let’s go.

<aside> <img src="/icons/info-alternate_yellow.svg" alt="/icons/info-alternate_yellow.svg" width="40px" /> An Ideal Customer Profile (ICP) represents an ideal business that you want to sell to, while a persona is a detailed account of the people who could benefit from your products or services. Oftentimes, a persona will represent a specific buyer or decision-maker within your ICP. Use the steps on this page to get clarification on your ICP and Personas.

You Need Both. And both needs to come from actual market research. Read the following two articles:

The Full Guide to Audience Research: Creating Buyer Personas Through Data - Valchanova.me

Ideal Customer Profiles and Buyer Personas-How Are They Different?

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Step 1: Build Your Buyer Personas

Ideal Customer Profile (ICP)