<aside> <img src="/icons/info-alternate_yellow.svg" alt="/icons/info-alternate_yellow.svg" width="40px" /> We strongly advocate for the Jobs to be Done method of research. Below are step-by-step instructions on how to conduct JTBD interviews and extract as much data from them as possible. The end-goal here is to leave no assumptions.

Before you do any go-to-market planning, review the high level overview

• Market research
• Customer research
• Surveys
• Recorded sales calls
• CX reports
• Mining reviews
• Product analytics

Here’s an online curated course on JTBD theory. Please take a look:

Learning Jobs to be done

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Step 1: Conduct 10-15 Jobs to be Done (JTBD) Style Interviews

<aside> <img src="/icons/warning_yellow.svg" alt="/icons/warning_yellow.svg" width="40px" /> If in a rush…just pick up the phone and call 25 “in market” prospects.

If you go 0 for 25. Quit and find better idea.

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• Step 1 Resources

Paste the link to the folder with your videos and transcripts here.

Step 2: Analyze the Transcripts

<aside> <img src="/icons/light-bulb_yellow.svg" alt="/icons/light-bulb_yellow.svg" width="40px" /> Now that you’ve talked to 10-15 other humans about their life and their problems, you will need to code their verbal chewing gum into something quantifiable. Here’s how to do it.

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• Step 2 Resources

Step 3: Summarize All Your Research Your Findings

Paste links to all of your team’s market research, including

• A summary of your interview findings
• Insights from reviews mining
• Survey data
• Sales & UX calls

(Optional) Map Your Job as a Process